From hanging around with Taylor Swift to managing some of the biggest pop stars in the world, life has been smooth for Scooter Braun. But recently, everyone has been getting off the scooter, so has karma tracked him down?
Recently, news broke that some of his top clients, like Ariana Grande and Demi Lovato, were reportedly severing ties with the famous manager. There was also speculation online that Justin Bieber was cutting ties and looking for new management.
From there, everything came crashing down like dominos as artists like J Balvin, Carly Rae Jepsen, and Idina Menzel were the next set of artists who reported cutting ties with the famous mogul.
Everyone has their fair share of how they feel about Braun, and I know some people would say that what is happening to him now is long overdue and is karma thundering down on him. I was shocked to hear that his roster was dwindling, and artists like Grande and Lovato said, ‘thank you, next.’
However, in the back of my head, I keep wondering “why now?” Where were these artists when Braun sold Taylor Swift’s master’s without her knowledge? Did that not spark a red flag in them when he did that?
Recently, near the end of August, Billboard announced Grande unfollowed Braun on Instagram, and a spokesperson told Billboard she is officially cutting all ties with Braun and his management and is seeking a similar management system to Taylor Swift. They also reported that Bieber has been actively looking to separate and end his contract with Braun.
As his clients leave his leadership, where was this energy from celebrities he managed back in 2019 when Swift publicly announced her separation from Braun following a public feud and dispute over her work?
As Swift called Braun out, his clients defended him and painted the narrative that Swift was the bad guy. With his clients dropping him now, did they eventually realize the manager they painted as the good guy is the anti-hero in their life?
This situation is quite puzzling because we don’t know the entirety of the situation and what is happening behind the scenes. Is there more than meets the eye? As Swift was calling Braun out and fighting to own the work she made, many fans like myself and celebrities believed and supported what she was saying, even encouraging her to re-record past albums she does not own.
For Braun’s clients, Swift’s words went over their heads, and they doubted her claims.
Like Taylor Swift once said, “I keep my side of the street clean” but for Scooter Braun, he’ll never know what that means.
While this situation is still developing, it is safe to say karma does come back around, and sometimes it can be ‘sweet like honey.’
Erik Acosta is the web and copy editor and may be reached at [email protected]
