Big Boy Concessions partnered up with El Paso Live to host the fourth annual Ice Cream Festival on Sunday, June 30, at the Downtown Convention Center.
Boasted as being one of the largest family-friendly summer festivals in the city, the El Paso Ice Cream Festival is an annual community event, that hosts dozens of chain and local food and ice cream vendors, live entertainment, kid-friendly rides and attractions, adult beverage stands, and other local art and retail vendors.
“It’s a very popular event because it’s a multi-generational event,” said Holly Fields, the event marketing manager for El Paso Live.
“Families come, grandparents come, and then people and their friends come, so there’s something for everybody,” Fields said.
Local vendors benefited from this event as well with the opportunity to reel in sales while also promoting their business.
Katie Hein, a local consultant and seller of Paparazzi Accessories expressed how opportunities like the El Paso Ice Cream Festival help her business thrive.
“For me, being new to the area, [this event] is very important because it gets my name out and lets me meet new people,” Hein said.
The Ice Cream Festival and other community events such as this bring promotion opportunities for non-profit organizations as well.
“There’s not a lot of outlets for the community to interact with our law enforcement and our firefighters except for [during] a bad call,” said Amanda Walsmith of the Borderland 100 Club. “We are here at the community events as well and we want to give [people] the opportunity to support their first responders,” Walsmith said.
As for the festival-goers, the event was well enjoyed and received by the many attendants sunday evening.
“There’s a lot of different things to try,” said one attendant. “The kids love it.”
With around five thousand attendants turning out to enjoy the festivities, it is safe to say this year’s Ice Cream Festival was a success and that we can look forward to more ice cream fun next summer.
